I don't think it was ignored, just others have posted their frustrations about games coded for certain cards first then, hopefully patched to allow any card to run well on the game.
With the success of the new 9000 line, (9700 Pro 9700 9500 and 9000) game coders will have to consider the sales to those not using what they thought was the best platform.
A ton of emails from gamers just might get them off their butts if the email stated, "I was going to buy your game/s, until I found out you don't fully support my video card and I'll be sure to tell my friends don't bother, your card's not fully supported either."