Eth gas is still meh and probably going to stay that way. We're actually doing something rather similar. Using nicescam people mine eth and then get paid in btc. Using moneroocean I'm mining eth and getting paid in xmr.
Seems to me that eventually, BTC will crash and never recover. Could be years, but I think when that happens we'll see a huge mix up in the space and possibly eth or some other project will take the lead.