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Old Aug 20, 2008, 08:15 PM   #1
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nomore
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Default PC Gaming Sales - PC GAMING ALLIANCE HORIZONS REPORT


LEIPZIG, Germany - August 19, 2008 – The PC Gaming Alliance (PCGA) today unveiled the key findings from its first “Horizons” Report, an exclusive research study of the PC gaming industry worldwide. Speaking at the Games Convention Developer’s Conference in Leipzig, PCGA president Randy Stude announced that PC gaming was a $10.7 billion industry during the year of 2007, with retail sales accounting for just 30 percent of total revenues. According to the report, growth was largely driven by online revenues from Asia, the world’s largest market, which is approaching half of total worldwide sales.

Online PC gaming revenue led the way in 2007 with $4.8 billion, nearly double the worldwide retail sales numbers for PC games. Digital distribution sales approached $2 billion, while advertising revenues from websites, portals, and in-game ads accounted for $800 million. Both are expected to grow substantially as major developers and publishers begin to adopt formal strategies to take advantage of new online opportunities.

“Our analysis clearly shows incredible growth in online PC gaming, proof that this industry is far stronger than anyone has reported,” said Stude. “Today’s consumers shop where they live - online.”

According to DFC Intelligence, there is even more room for growth as the broadband market matures.

“By pioneering new business models, the PC has quietly remained the single leading platform for games, not only in terms of consumer usage, but revenue generation,” said David Cole, an analyst with DFC Intelligence. “The most fascinating thing about PC gaming is its ability to attract such a diverse audience, both demographically and geographically. The real key has been the rapid growth in penetration of broadband-connected PCs in all markets around the world. Broadband-connected PCs are the key driver of growth for PC gaming. DFC Intelligence estimated that by the end of 2007 less than one-third of households in the top 20 markets for games had a high-speed Internet connection. That clearly indicates that there is still plenty of growth to come. The initiatives of the PCGA will be a key enabler of growth as they will help the industry identify key trends and opportunities in this rapidly emerging market.”

Updated bi-annually, the full Horizons Report is available to all PCGA members. It encompasses sales from every region around the world, and from every part of the PC gaming industry compiled by the PCGA from internal resources through a third party. This includes retail, online gaming, digital distribution, and online advertising. Those interested in joining can find membership details and additional information about the PCGA and its role as the voice of the PC gaming industry at www.pcgamingalliance.org.

Anyone interested in the state of the PC gaming industry will also be able to see Randy Stude present the key findings of the Horizons report during NVISION 08 in San Jose, Calif. on August 25 in the San Jose Hilton adjacent to the convention center at 3:30 p.m. in San Carlos rooms 1 & 2. More NVISION details can be found at www.nvision2008.com.


do we have a PCGA member here that can post the report for every region?
thanks,
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Old Aug 21, 2008, 10:41 AM   #2
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Yeah I saw this.

Good news I think. I know a few game developers have been moving away from PC gaming towards consoles because they (wrongly) thought the market was declining.

Might put a different perspective on all of the piracy figures being thrown around too.
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Old Aug 21, 2008, 11:46 AM   #3
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Plain and simple, Triple-A console games generally cost less to make (especially if you're not a launch title and paying the price to learn the new hardware), take less time to make, fewer support issues, no compatability issues, have lower customer expectations, and therefore are more profitable.

That said, PC gaming ain't dead, it ain't dying, and there's still money to be made. I think you'll hear less doom and gloom about the PC gaming market in the future, as a lot of developers/publishers that jumped on the "easy money" console bandwagon start shifting resources back to PC.

PC gaming generally has more room for innovation, a huge knowledge base, and a lower barrier to entry for developers, so its still where you'll find the indy developers and cutting edge ideas.
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Old Aug 21, 2008, 10:45 PM   #4
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I think they can stop piracy completely by using a system like Steam or a one time internet activation for games where you can do over a website or something like that.

I will like to see what else Pc gaming alliance is going to do other than just releasing sales report though.
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Old Aug 21, 2008, 11:39 PM   #5
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Quote:
Originally Posted by nomore View Post
I think they can stop piracy completely by using a system like Steam or a one time internet activation for games where you can do over a website or something like that.

I will like to see what else Pc gaming alliance is going to do other than just releasing sales report though.
All the singleplayer source engine games can be downloaded for free. "Activation" was bypassed long ago by the community which is a good thing because not everyone wants to bother with DRM-ware such as steam.
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Old Aug 22, 2008, 12:47 AM   #6
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multiplayer too....
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Old Aug 22, 2008, 08:10 AM   #7
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Quote:
Originally Posted by Oui View Post
All the singleplayer source engine games can be downloaded for free. "Activation" was bypassed long ago by the community which is a good thing because not everyone wants to bother with DRM-ware such as steam.
What "DRM-ware"? Steam is about as non-intrusive as you can get, if you don't want Steam then just buy the ****ing game.
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Old Aug 24, 2008, 07:46 PM   #8
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What "DRM-ware"? Steam is about as non-intrusive as you can get, if you don't want Steam then just buy the ****ing game.
I am confused as well, Steam doesn't have DRM- ware as far as I know.
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Old Aug 25, 2008, 12:56 AM   #9
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Steam kicks ass,

I love the steamworks too, achievements etc.

It's sad how Valve did a better job with friend list, achievements etc better than Microsoft, and for free at that.
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Old Aug 25, 2008, 05:53 AM   #10
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Steam kicks ass,

I love the steamworks too, achievements etc.

It's sad how Valve did a better job with friend list, achievements etc better than Microsoft, and for free at that.
If you consider 10 million users sad, well I just don't know what to tell ya man
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Old Aug 25, 2008, 05:57 AM   #11
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If you consider 10 million users sad, well I just don't know what to tell ya man
Eh that makes no sense.

I said Valve did better than Microsoft at implementing a friends list/achievements etc on the PC.

Did I mention the users of said software?

Jesus christ you people on this forum like to read between lines.
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Old Aug 25, 2008, 06:00 AM   #12
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Well, usually doing a better job at something results in more users...
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Old Aug 25, 2008, 06:00 AM   #13
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Well, usually doing a better job at something results in more users...
Well steam wins again then.

Seeing as they reached 13million users last year.
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