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Old Jul 2, 2007, 01:00 PM   #1
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Software Toshiba Drops HD DVD Player Price to $299

HD-DVD players continue to drop down in price.

One of the biggest divides between high-definition and standard definition movies is the price of the machines required to play them. While DVD players on the market today are incredibly affordable, high definition players are rapidly dropping in price.

As if July 1, Toshiba is permanently reducing the suggested price of its entry-level HD-A2 to $299 and its mid-range HD-A20 to $399, reports Video Business. The top-tier HD-XA2, however, will remain at $799.

“We know that price is a powerful driver for consumers to adopt new technology,” said Jodi Sally, VP of marketing at Toshiba America Consumer Products.

Source: DailyTech
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