Two weeks ago ATI unveiled their
next generation desktop graphics cards to the
world in the form of the Radeon 7500/8500 and
FireGL 8800. Today, ATI is kicking it into high
gear yet again and announcing their latest mobile
offering, the Mobility Radeon 7500. Mobile graphics
chips are in many ways no different from desktop
video graphics chips; they are both heavily researched
and reaching ever higher levels of performance
and complexity. The mobile market is growing at
a steady rate, surpassing that of the desktop
market and ATI needs to keep up with the demands
of the end users.
Traditionally, the notebook market was a niche
area that catered toward business users. These
people used the notebook for typing up reports,
sending emails and doing other general office
chores. These notebooks were purely 2d and were
rather large and bulky. Today's mobile market
now includes the general consumer audience such
as university students, gamers and hardware junkies.
These people do not only want notebooks capable
of running office applications but rather a notebook
capable of replacing their desktop, meaning a
notebook that can handle game playing, movie watching,
as well as office work. Not only are the demands
of notebooks changing but also the various form
factors they come in. The four main categories
are desktop replacement, thin & light, ultraportable
and value. A new mobile graphics chip needs to
be designed with all these factors in mind.
ATI has spent a lot of time and effort getting
to know just what the mobile community wants.
They have consistently provided high quality products
that met or exceeded the demands of consumers
which has gained them a large dominance in the
notebook market with a hold of 55 percent share
of the mobile segment according to Mercury Research.
They are not resting on their laurels though,
rather they have been hard at work creating a
better, faster and a less power hungry chip for
the next wave of notebooks.
last mobile chipset, the Mobility Radeon, started
them on the path catering towards 3d graphics
enthusiasts but it wasn't enough. It was a toned
down desktop Radeon that lacked the horsepower
to play 3d games adequately and was unable to
compete with Nvidia's Geforce2 Go in the performance
department. The Mobility Radeon 7500 on the other
hand is almost a direct duplicate of the Radeon
7500 that ATI unveiled 2 weeks ago, and it easily
outpaces the Geforce2 Go. The Mobility Radeon
7500 not only has the horsepower to run the latest
3d games but it also has the most advanced power
saving techniques that allow you to use it on
long airplane flights without the need for extra
batteries or a recharge.