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Product : Toxic X700 Pro
Company : Sapphire
Author : Mark 'Ratchet' Thorne
Date : February 16th, 2005


What’s better than a DX9 graphics chipset for a desktop computer? A DX9 graphics chipset for a mobile computer! You would get that impression if you hung around with ATI’s mobile guys long enough. Today, ATI is doing just that, launching the industry’s first DX9 mobile part, the Mobility Radeon 9600, along with two other mobile products, the Mobility Radeon 9200 and the Radeon 7000M IGP. Before I get into more detail, let’s find out what ATI’s been doing in the mobile market.

ATI has been a leader in mobile graphics ever since their launch of the Rage Mobility back in 1997. Every year since then, they have been releasing new and improved products to fit market trends, and at the same time, made them faster, smaller and more energy efficient. Through constant product innovation, ATI has able to maintain market leadership. ATI currently has control of 50% of the mobile market share through its discrete and integrated mobile parts. The raging success of the Mobility Radeon 9000 is proof of ATI’s dominance in the market. It alone had more than 25 design wins since shipping last year in September.

The mobile market itself has grown considerably since ATI’s first mobile graphics chip. According to Jon Peddie Research, notebook computer shipments have doubled since 1997, growing from 15 million units to just over 30 million units. They now account for 20% of the computer market. As ATI is a technology leader in this segment, they are in a perfect place to capitalize on this growth.

Last week, ATI launched its desktop line at the Gamer Developers Conference. It was declared an industry-first hat trick as three new products were announced at the same time. ATI has again pulled another hat trick, but this time in the mobile league. ATI held a mobile briefing event in Banff, Alberta to journalists around the world.

Here’s what we learned about the new products.

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