End of GPU wars?

MasterGoa

New member
Interesting level set by an awesome Scott:
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I wonder how expensive video cards will be in 3 years time...
 
Basically he said that even when AMD had better tech, sheep still buy Nvidia because of mind share.
 
And because of this, nVidia makes tons of money while AMD barely makes profit.

With Pascal, AMD has lost its edge somewhat, so AMD users will be marginalised more and more as time goes on.

The video is very interesting.
 
I think some of the issue is AMD releases cards like the 290X that, at release, was losing to its competition (GTX780TI/TITAN, I believe?), at the resolution that mattered, 1080P, but after a year/2 years, was putting up numbers that competed against the GTX980 and above. Sure, looking at the numbers now, the 290X was the obvious buy, but people buy videocards based on the performance when they buy it, not for the potential numbers it could put up in two years.

The 290X was a hell of a card but it was hamstrung by that very fact. The move to DX12 seems to be helping a bit but it's more like AMD is catching up to where NV already was, not getting ahead. NV had DX11 optimized so well that it was already running as good as DX12 currently does..

The HD5870 was a great card at release though. That was the last AMD/ATI card I owned. Then the GTX480 came out and completely **** on it, so I moved to that.
 
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Even just a few years ago the market share between the two was closer to 60/40. AMD has suffered some damage since then, but I don't think it's insurmountable. Yes, "mind share" is important, but it's something that can be turned around with good execution.

Not surprisingly, AMD's problems started around the time they came out with the construction machinery cores that weren't competitive. At the same time, the PC industry started to stagnate and decline. The revenue from GPUs was used to keep the company afloat, and so GPU R&D suffered, and consequently AMD's competitive position vs Nvidia also suffered.

Actually, considering everything going against AMD, it's surprising they've managed to remain as competitive in GPU performance as they have. They definitely have some solid engineers working for them. I have little doubt that if ATi were still a separate company they would have fared better vs Nvidia than they have.

Ultimately, unless AMD regains competitiveness in CPUs I think they're basically toast anyway, so what happens in the GPU market is kind of a moot point. They're still in a strong enough position to recover in GPUs, if everything else works out.

It won't be good for consumers if AMD fails, but we'll just cross that bridge when we come to it. There's no point worrying about it now.
 
Nope. It is an opinion piece on how selling stuff in a market has many variables, some unsuspected.

Ummm...I listened to it and yeah, Doom and Gloom for AMD pretty much sums it up. Nvidia has a ton of money and AMD does not. The title says it all.
 
He did explain how MD had a significant technical advantage that did nothing in the market place but that console manufacturers are benefiting from though.
 
He did explain how MD had a significant technical advantage that did nothing in the market place but that console manufacturers are benefiting from though.

I skipped to the last few minutes after a bit but did he take into account the AMD 470/480 and the last couple month's gain in market share?
 
Nvidia made 628 million in PROFIT in 3 months
AMD from 2008-2011 made 230 million.

Nvidia is dominating. Not good for anyone. But AMD had to release faster cards, I personally think AMD is screwed Nvidia probably has a contigency plan for whatever AMD counters with.

I guess Nvidia is a sexier name and more recognizable. But I gotta say I love the GTX 1080 between the perf and the power consumption its the best card I've ever owned. And I am an AMD fan boy sort of, I like to root for the under dog.
 
I skipped to the last few minutes after a bit but did he take into account the AMD 470/480 and the last couple month's gain in market share?

No, the RX480 is not yet accounted for...

The funny thing is though, the confirms AMDs strategy at going mid range first...
The money is there.
 
No, the RX480 is not yet accounted for...

The funny thing is though, the confirms AMDs strategy at going mid range first...
The money is there.

I think it also reflects AMD's situation though. If they were in a better financial position, they'd have had the resources to roll out both Vega and Polaris at close to the same time. That is unless it's really just HBM 2 that's holding Vega back.
 
I think it also reflects AMD's situation though. If they were in a better financial position, they'd have had the resources to roll out both Vega and Polaris at close to the same time. That is unless it's really just HBM 2 that's holding Vega back.

they also had console contracts and the gpu going in there couldn't be a Vega.
I find its a good choice with the 480.
Vega if as good as it seems will be a superb card and then all is forgotten.
 
Nvidia tends to get lazy, thinking they have the top spot in the bag. They have done it in the past a few times. Do you guys remember the 9700 pro before AMD bought ATI? It put them in the top spot for one of the longest times. It will happen again, because Nvidia likes to Milk consumers as long as possible, thinking it doesn't have to worry about competition from AMD. History repeats itself often, and it will again.
 
No, the RX480 is not yet accounted for...

The funny thing is though, the confirms AMDs strategy at going mid range first...
The money is there.

Yep... AIB partners are asking upwards of $300 for premium 1060 cards that perform no better than my 2013 tech $200 firesale 290X. The 480 is very competitive in the mainstream $200-250 price range.
 
Nvidia tends to get lazy, thinking they have the top spot in the bag. They have done it in the past a few times. Do you guys remember the 9700 pro before AMD bought ATI? It put them in the top spot for one of the longest times. It will happen again, because Nvidia likes to Milk consumers as long as possible, thinking it doesn't have to worry about competition from AMD. History repeats itself often, and it will again.

I think Nvidia is also not as far ahead as some people try to make out. Fiji was actually a very competent card, and for basic game playing going forward (DX12) a Fury instead of a 980 Ti may actually be the better buy, or a 290X/390X vs a 980. It can be argued either way, but the fact an argument can be made means they're more or less in the same ballpark.
 
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